Marketing News

Insights into Australian Consumer Electronics Shopper Behaviour

21 December 09 - consumer electronics, search, research, youtube

Google recently commissioned an external survey on Consumer's shopping behaviour in the Consumer Electronics segment. While in previous studies we know that shoppers use the internet prior to buying product in store, we wanted to film those consumers surveyed in order to better understand what and how they use the internet. Here is what they said. » more

Kogan uses PR and Search Marketing to launch his products

12 October 09 - advertising, economy, marketing, consumer electronics, search, ROI

E-commerce start-up Kogan Technologies pulled off a massive marketing coup on a tiny budget with their Kevin37 promotion. There was no advertising to back up the Kevin37 campaign, with Kogan boasting that there was so much editorial coverage there really wasn’t a need for any additional pull. In fact, Kogan is pretty sceptical on the merits of any advertising, bar Google AdWords. “Google AdWords is the only advertising we do on an ongoing basis, because you know someone is searching for something related to your advertisement and that they are most likely to buy, so you’re not wasting your advertising budget on people who are not interested in a product.” » more

Who is the Australian YouTube community?

16 September 09 - facebook, marketing, computer, trends, consumer electronics, research, social media, youtube

Want to know what the YouTube generation looks like? What Australians are watching online? The first comprehensive Australian YouTube research, based on a survey of 3,000+ YouTube users, reveals that the Australian YouTube community is just like us - the Australian population. » more

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Search Marketing Tip#4

How to monitor and optimise PPC performance. Understanding and using quality scores and keyword status to boost performance of advertising. » more

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